Liverpool have joined forces with car manufacturer Vauxhall in a new lucrative commercial deal for the club.
Vauxhall take over from Chevrolet as Liverpool’s automotive partner from Saturday, February 8th, the day the Reds play Arsenal at Anfield in the Premier League.
According to Steve Fowler of Auto Trader, “Whether Liverpool star players such as Luis Suarez, Steven Gerrard and Daniel Sturridge turn up for training at Melwood in Vauxhalls remains to be seen, but the deal will see Liverpool staff use Vauxhall cars such as the Vauxhall Astra, built just 18 miles away from Liverpool’s Anfield ground in Ellesmere Port on Merseyside.”
Vauxhall is a subsidiary of the GM group, and so take over the contract from fellow GM subsidiary Chevrolet, who have ceased to market in Europe.
The deal is expected to run until the summer of 2016, the same point that the original Chevrolet contract ran.
On the deal, Liverpool managing director Ian Ayre said, “We are delighted to welcome Vauxhall on board as a partner of Liverpool FC. They have highly credible football credentials and a reputation for engaging sponsorship activation.”
The latest commercial deal comes just weeks after Liverpool announced a deal with American chain Dunkin’ Donuts to become the club’s suppliers of tea, ice cream and donuts on matchdays.
Whilst fans will be pleased with the news that the club is expanding it’s revenue streams, some first-team signings before the end of the January transfer window are still the hot topic of conversation.
Liverpool have been linked with Brazilian midfielder Romulo, after reportedly missing out on signing Egyptian winger Mohamed Salah to Chelsea.
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